TV COMMERCIALS

SNICKERS AND MR BEAN

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There is a number of visual technical codes in this TV commercial which, help to catch the audience’s attention from the very beginning. These technical codes include a dark setting, which mostly uses a long shot in order to show the occurring scene. 

This causes the commercial to seem as if it follows a storyline and so makes the audience much more interested in it and creates a sense of curiosity in them. In addition, the use of a dark background also helps to create a mysterious atmosphere, making people eager to find out what else will happen. Furthermore, the advert also uses the appearance of Mr Bean who is a very famous character and so, furthermore, helps to attract more audience into watching the commercial, also meaning that it might persuade more people into buying the actual product. Moreover, the use of the dark setting, as well as the change of the audio from quiet and calm into much louder with a noise easily associated with a fight can also reinforce the famous snickers slogan “You are not you when you're hungry” and lead the audience into believing that eating a snickers creates a much more confident, strong and open person within you.

Here we can see the famous phrase used in many Snickers Commercials that can be therefore, clearly identified with this product