Monday, 25 April 2016

British father and son, ten, and daughter, four, die in horrific car accident in France 'after he fell asleep at the wheel': Mother and other son, three, are fighting for life

     British father, 31, and son and daughter die in car crash in France
     Witnesses say driver lost control of vehicle on A39 near Dijon
     The man is thought to have fallen asleep at the wheel before horror crash
     Police say he was trapped in the wreckage and had a heart attack 
     His wife and another child, three, survived and were taken to hospital 


I found this story on the Daily Mail News page. I was written by Peter Allen and published on 24th April 2016.

A British father is thought to have fallen asleep at the wheel before a horrific car accident in which he died alongside his son, 10, and daughter, four, in France.
His wife and another child were severely injured in the crash, which took place on A39 motorway at Savigny-en-Revermont, in the east of the country, south of Dijon.
The family's surname was given by the authorities as Crompton, but no further details were immediately available. 

Witnesses saw the driver lose control of the car travelling south shortly after 7am. It left the road, smashed through barriers, crossed an embankment, and then fell on to a slip road.
The burnt-out wreckage of the Nissan vehicle was scattered across the road and with parts of the car strewn over the motorway.
Car seats, water bottles and what appear to be clothes have clearly been thrown from the vehicle as it smashed into a wall and ended up on its side.

Local police said 'two out of three children onboard' – aged four and 10 – are thought to have 'died instantly, alongside their father', who was aged 31.
An investigating officer at the scene of the crash said the inquiry was currently focusing on the driver losing control of the vehicle.
'We can perhaps imagine he fell asleep, or was distracted by something,' said the senior police commander.
Other rescue workers said the man had been trapped inside the wreckage when they arrived, but died within minutes of a heart attack. 

The children's mother survived, alongside a three-year-old child, but both had been rushed to an intensive car unit.
Both were airlifted to the Edouard Herriot hospital in Lyon, where a spokesman said they were 'in a critical condition'.


I decided to pick this story for my weekly news, because it is one, which has been marked as ‘breaking news’ catching my attention straight away, as well as due to the fact that I have been seeing it around different news pages a lot, throughout the day. Also, the fact that a lot of people my age are now looking forward to getting their driving license, car accidents catch my attention a lot as new drivers are the most likely to get killed while driving.

Friday, 22 April 2016

TV COMMERCIALS

SNICKERS AND MR BEAN


There is a number of visual technical codes in this TV commercial which, help to catch the audience’s attention from the very beginning. These technical codes include a dark setting, which mostly uses a long shot in order to show the occurring scene. 
This causes the commercial to seem as if it follows a storyline and so makes the audience much more interested in it and creates a sense of curiosity in them. In addition, the use of a dark background also helps to create a mysterious atmosphere, making people eager to find out what else will happen. Furthermore, the advert also uses the appearance of Mr Bean who is a very famous character and so, furthermore, helps to attract more audience into watching the commercial, also meaning that it might persuade more people into buying the actual product. Moreover, the use of the dark setting, as well as the change of the audio from quiet and calm into much louder with a noise easily associated with a fight can also reinforce the famous snickers slogan “You are not you when you're hungry” and lead the audience into believing that eating a snickers creates a much more confident, strong and open person within you.


Here we can see the famous phrase used in many Snickers Commercials that can be therefore, clearly identified with this product

















2011 Lynx – The Fallen Angel

Lynx is a company that makes deodorant and other toiletries and because of its good brand name in this country there is very little need for it to make a name for itself from scratch and it can build upon what is already known. The target audience of this advertisement is men as throughout the clip a lot of the narrative is based about getting a girl and this will only apply to single men, as they are the type of men looking for women. The girls shown within the ad is very attractive and she would be a target for many men. She would be the sort of 'dream woman' of most guys and therefore she would appeal to a large group of people. This would catch the eye of a young men 'channel flicking' and they would watch the rest of the advert.

In terms of the narrative, in the advertisement, a number of female angels are falling down from the sky in different areas of a city. The other characters around are portrayed to be annoyed with the appearance of the angels as they either scare them or destroy something around. However, as soon as eye contact is made, the individuals straight away become speechless. The end of the commercial shows all the angels walking towards the same male character that is then revealed to have used the new Lynx spray. Moreover, throughout the commercial, the colour used a dull and dark, however, when the angels are being shown, there is a visible light around them making them stand out from the rest of the characters. This shows the importance of them within the advert and also creates the connotation of Lynx being able to attract something ‘out of this world’. 





Sunday, 17 April 2016

Almost 250,000 Evacuated After Japan Quakes



I found this story on the Sky News Webpage. It was written by Katie Stallard, Asia Correspondent, in Kumamoto prefecture and talks about the multiple quakes that left dozens dead, thousands injured and entire communities homeless with little access to food or water.

Close to a quarter of a million people have been evacuated from their homes as the search for survivors goes on after a series of strong earthquakes in southern Japan.

The rescue operation in the worst-affected region, Kumamoto prefecture continues despite deteriorating weather conditions, with strong winds and heavy rain.

  • 25,000 soldiers from Japan's self-defence forces have been deployed to the area, along with police, firefighters and medics.
  • The death toll from Saturday morning's 7.3-magnitude quake now stands at 32, with a thousand more injured. 
  • Nine others were killed in Thursday's tremors.


 The military is working to clear access routes through badly-damaged roads. In Ozu troops were delivering water from an army truck in a car park. A long queue of people waited in the early morning cold to fill their containers. A total of 422,000 households in this region have no water.




Monday, 11 April 2016