TV COMMERCIALS

SNICKERS AND MR BEAN

There is a number of visual technical codes in this TV commercial which, help to catch the audience’s attention from the very beginning. These technical codes include a dark setting, which mostly uses a long shot in order to show the occurring scene. 

This causes the commercial to seem as if it follows a storyline and so makes the audience much more interested in it and creates a sense of curiosity in them. In addition, the use of a dark background also helps to create a mysterious atmosphere, making people eager to find out what else will happen. Furthermore, the advert also uses the appearance of Mr Bean who is a very famous character and so, furthermore, helps to attract more audience into watching the commercial, also meaning that it might persuade more people into buying the actual product. Moreover, the use of the dark setting, as well as the change of the audio from quiet and calm into much louder with a noise easily associated with a fight can also reinforce the famous snickers slogan “You are not you when you're hungry” and lead the audience into believing that eating a snickers creates a much more confident, strong and open person within you.

Here we can see the famous phrase used in many Snickers Commercials that can be therefore, clearly identified with this product

2011 Lynx – The Fallen Angel

Lynx is a company that makes deodorant and other toiletries and because of its good brand name in this country there is very little need for it to make a name for itself from scratch and it can build upon what is already known. The target audience of this advertisement is men as throughout the clip a lot of the narrative is based about getting a girl and this will only apply to single men, as they are the type of men looking for women. The girls shown within the ad is very attractive and she would be a target for many men. She would be the sort of 'dream woman' of most guys and therefore she would appeal to a large group of people. This would catch the eye of a young men 'channel flicking' and they would watch the rest of the advert.

In terms of the narrative, in the advertisement, a number of female angels are falling down from the sky in different areas of a city. The other characters around are portrayed to be annoyed with the appearance of the angels as they either scare them or destroy something around. However, as soon as eye contact is made, the individuals straight away become speechless. The end of the commercial shows all the angels walking towards the same male character that is then revealed to have used the new Lynx spray. Moreover, throughout the commercial, the colour used a dull and dark, however, when the angels are being shown, there is a visible light around them making them stand out from the rest of the characters. This shows the importance of them within the advert and also creates the connotation of Lynx being able to attract something ‘out of this world’.