B3: How effectively were your three main texts marketed.

Within the TV industry, my three main texts include;

“Great British Bake Off” (GBBO), “Gogglebox” and “Im a celebrity” (IAC).

All three shows use a wide range of different marketing techniques, which help them to appeal to as well as, attract it’s target audience.

First of all, GBBO and IAC are both flagship, seasonal programmes and therefore, the marketing techniques they use are very similar.

Both of the shows have a broad social media advertisement, allowing viewers to download their app and vote for the contestants and use hashtags to talk about the show, leading more people to come across the opinions and find out about them. Social media is very effective for the two shows as a big part of their targeted audience are young people who often spend a large part of their day on social media apps and find out about most information from there.

In addition, the shows have seasonal advertising just before they come on TV to ensure watchers are aware that the show is coming on.

Gogglebox is however, different in this context. This is because the show is annual, meaning that it is aired constantly and therefore, not as much ‘ hype’ is needed before it comes on. In addition, “Gogglebox” is aired on a commercial station, Channel 4. This means that the channels main income comes from the adverts they show, meaning that they will be showing a broad range of ads not only about the shows they air but also about many products such as shops and food. This therefore means, that the TV advertisements for the show is much less effective than for “The Great British Bake-Off’ which, is aired on BBC One. The station is a non-commercial channel meaning that it does not need to place any product advertisement and so can spend more time to show ads for their shows such as the GGBO.