Representation of Essex

Essex Boys (2000)

Director: Terry Winsor

Writers: Jeff Pope, Terry Winsor

The film is based loosely around events in December 1995 that culminated in the murders of three drug dealers in Rettendon, Essex, UK.

Essex Boys suggests…

•Essex as an offshoot of London (contains ‘New Towns’ for Londoners in the sixties), characterised by gangsters and drug deals gone wrong.

•Uses London gangster language (You better keep your mouth shut)

•Quotes from the Mirror (Tabloid) and Heat (Celebrity mag) suggests a common man interest.

•Use of images such as competing colours, cars, smashed windscreen, cut titles.

Essex Life Magazine  - November 2009

Essex Life magazine provides readers with everything they need to know about life in Essex. Essex Life magazine features towns and villages from across the county, showcasing their stunning scenery, fascinating heritage and unique stories

Essex Life suggests…

•Essex as a beautiful, coastal country with a sophisticated culture and heritage.

•‘Richest residents’ – aspirational

•Beautiful scenery – representing Essex

•Small stylised font – Sophisticated

•Smart sophisticated tone.

•Aimed at residents/potential residents ‘On your doorstep’