Television Scheduling
Television Scheduling is the description of the times at which different
programs are shown on the TV. It is significant that the different channels make thought
through decisions when predicting which programmes viewers
might watch together in blocks, going from one show to another on the same
channel on the same night as the ratings of the show can depend on the time it
is shown to the audience.
There are however different types of TV Scheduling, this
includes:
- Inheritance – scheduling a new programme after a popular programme in the hope it inherits some of the audience
- Pre-Echo - scheduling a programme before a popular programme in the hope that people tune in earlier and see the end of the new programme and like it then watch it the next time it is on.
- Hammocking – scheduling a programme between two popular programmes so it benefits from both
In addition, some channels also sometimes rely on Channel
Loyalty , which is when an audience will stick with one channel all night,
although this is much less common in recent years.
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